Monday, May 5, 2014

GRE Search Service – Diversity data

In an effort to increase the quality and diversity of our graduate students, the Graduate School is experimenting with a university subscription to the GRE Search Service. We will pull targeted data sets, which your graduate program can access at no charge.

This service will be limited to diversity criteria, defined in more detail below. It will also be a chance for programs to learn more about the GRE Search Service and determine if it is a useful tool for more comprehensive recruiting. 

Why use the GRE Search Service?

The ETS website offers a full description of the service, but basically it is a resource your graduate program can use to more proactively connect with prospective graduate students who are serious about graduate study.

Even if your graduate program doesn’t require the GRE, you may want to consider using the service to connect with this pool of potential applicants.

Also, as our admissions staff works with graduate programs at the U, we often hear things like: “prospective students don’t know who we are” or “many students don’t know their bachelor’s degree would be a great fit for our program.”

In addition to other methods of recruiting (fairs, advertising), this might be a viable option to recruit students by giving information to them, rather than waiting for them to come to you.

What data can I get?

Available data includes GRE scores, self-reported GPA, fields of interest, citizenship, geographical preference, and more. The full list of Search Criteria is listed on the ETS website.

Since the goal of this Graduate School supported project is to increase domestic diversity, we will be filtering data from test takers so that it includes only those with U.S. citizenship, and:

  • Ethnicity as Hispanic or Latino and/or Race as American Indian, Asian, Black or African American, Native Hawaiian or Other Pacific Islander

This criteria terminology aligns with the same federal categories of race and ethnicity in use by most U.S. institutions.  If your program seeks to export data on other criteria, this expense will have to be covered by your program or department.

When and how do I get this data?

Graduate School staff will pull data in June, August, October, and December and send your DGS and program staff (PLC/DGS assistant) an email inviting you to meet and create your own customized, filtered report of prospects. From there, you can also choose to have us help you create your own customized communication plans using available technology. We will also help you measure the results of this process throughout the next admissions cycle.

Questions? 

Please contact Dean Tsantir, Director of Graduate Admissions

Link to recording of GRE Workshop >

Download the GRE Search Service Recruitment workshop presentation >

Sample letters to prospective students >